Discovery call
Understand how leads enter the business, where they are stored, and how a lead becomes a booked/won job.
Offline Conversion Tracking connects your Google Ads leads to the jobs they become, so Google Ads can use real job outcomes instead of optimizing only for calls and form submissions.
Everything needed to stop optimizing for calls and start optimizing for booked, paid jobs.
Phone calls from Google Ads tracked and connected to the specific ad, keyword, and campaign that generated them.
A system for marking which leads actually became booked, paid jobs not just which ones called or filled out a form.
Booked-job data uploaded back into Google Ads so the bidding algorithm learns from real outcomes, not just clicks.
Where GHL Automation is already in place, conversion data flows through the same pipeline instead of requiring separate manual tracking.
The same real-outcome data connected to Google Ads & Meta Ads where relevant, so both channels optimize toward jobs, not just leads.
After implementation, I test the tracking flow to verify that lead and job data is being matched and sent to Google Ads correctly before the setup is handed over.
This service is built for a specific situation: a cleaning business running Google Ads that can see leads and calls coming in, but has no clear picture of which of those leads actually turned into paid jobs or whether the ad spend is producing profit at all.
It is not the right starting point for a cleaning business that isn't running paid ads yet, or one with very low lead volume. In those cases, there isn't enough conversion data yet for tracking to meaningfully improve bidding, and a strategy call is the better first step.
• Are spending $1.5k+/mo on Google Ads
• Get calls & forms but don’t know which become jobs
• Use Jobber, Housecall, GHL, or even sheets to track jobs
• Want Google to bid for profit, not just leads
Haven’t started Google Ads yet, or get fewer than ~30 leads/month. We should talk strategy first, not tracking.
Four steps to connect your Google Ads leads with the jobs they generate.
Understand how leads enter the business, where they are stored, and how a lead becomes a booked/won job.
Review the current Google Ads, CRM/GHL, call tracking and lead-to-job data flow.
Connect the systems, establish lead-to-job matching, and send qualified job/conversion data back to Google Ads.
Test the tracking flow, verify that conversions are being received correctly, and explain how the system works.
Pricing is quoted after the free audit based on the systems that need to be connected, such as your CRM, call tracking, Google Ads, or GHL. The tracking setup is a one-time project, so you are not paying a recurring fee just to keep the initial setup in place.
Why cleaning businesses choose a specialist over a general agency
Sets up tracking around how cleaning businesses actually book and complete jobs
Direct access to person building and maintaining tracking
Transparent, no agency markup layered on top
One-time setup
Generic conversion tracking setups not built around cleaning industry's booking-to-completion timeline
Frequently routed through a junior account manager
Often bundled into retainers with less visibility
Often locked into longer minimum terms
Google Ads by default only sees clicks, calls, and form-fills not which of those turned into a real, paid job. Without offline conversion tracking, the algorithm optimizes toward getting more calls, even if most of those calls never turn into business. OCT fixes that by feeding real outcomes back into the account.
Call tracking is one piece of it. Offline Conversion Tracking also includes matching leads to completed jobs and importing that data back into Google Ads so bidding actually improves, not just reporting.
GHL is supported, but not required. Where GHL Automation is already handling leads, conversion data can flow through the same system instead of needing a separate manual process to mark jobs as won.
Once the tracking setup is complete and tested, new eligible conversion data can begin flowing into Google Ads. The amount of data available afterward depends on how many leads and jobs the business generates. Tracking gives Google Ads better conversion signals, but it does not guarantee a specific increase in leads, sales, or revenue.
Yes. It’s a genuine review of the current tracking setup with no obligation to hire afterward.
No. Its one-time setup.
Cleaning businesses anywhere are welcome to reach out. Tracking setup is always built around the specific tools and booking process the business already uses.
Stop guessing which clicks turn into revenue. Let’s connect your booked jobs back to Google Ads and let the algorithm learn what actually matters.
