Account Audit
I review your Google Ads account to identify problems with targeting, keywords, search terms, campaign structure, bidding, conversion tracking, geographic targeting, ads, and budget allocation.
Google Ads Optimization for cleaning businesses is the process of auditing and rebuilding a campaign's keyword targeting, geographic settings, ad scheduling, and conversion tracking so that ad spend goes toward searches from people ready to book a residential or commercial cleaning job not clicks from DIY searchers, job seekers, or people outside the service area.
I review your Google Ads account to identify problems with targeting, keywords, search terms, campaign structure, bidding, conversion tracking, geographic targeting, ads, and budget allocation.
If you decide to work together, I implement the changes your account needs. This may include restructuring campaigns, improving keyword targeting, adding negative keywords, fixing conversion tracking, adjusting ads, and correcting other issues identified during the audit.
After the initial fixes are implemented, I continuously monitor and optimize the campaigns based on new performance data. This can include search-term reviews, negative keyword updates, budget adjustments, bidding changes, ad testing, geographic optimization, and conversion-data monitoring.
Every Google Ads account is evaluated across the same 8 core areas, from keyword intent to conversion tracking. The specific changes depend on what the account actually needs.
The audit identifies opportunities across these areas, while initial and ongoing optimization focus on implementing and improving the changes that matter most for the account.
Broad match terms replaced with intent-matched phrase/exact match keywords. Negative keywords added to block "how to clean," "cleaning jobs," DIY, and supply searches.
Radius and location settings corrected so ads stop showing 20–30 miles outside the real service area.
Residential and commercial campaigns separated so budget, bidding, and ad copy match the right buyer instead of blending both into one generic campaign.
Ads limited to hours when someone can actually answer the phone, instead of running 24/7 on a budget that can't support round-the-clock coverage.
Bid strategy matched to available conversion data manual or Maximize Conversions early on, moving to Target CPA once volume supports it.
Call extensions, location extensions, and copy rewritten around booking a job, not generic brand messaging.
Phone calls, form fills, and (where set up) offline conversions connected back to Google Ads so the algorithm optimizes toward real booked jobs.
Identifies whether competitors are bidding on the business's own name and what that's costing in lost repeat customers.
If you are a residential or commercial cleaning company spending at least $1,500/month on Google Ads and most of that spend turns into clicks from job seekers, people looking for cleaning supplies, or searches from outside your service area this is for you. You have proof the channel can work, but the account was set up quickly or managed by someone who does not understand cleaning intent.
This is not a service for brand-new accounts with zero history. Optimization works best when there is existing search term data, conversion history, and geographic performance to audit. If you have that, we can usually find 20-40% wasted spend in the first audit alone and reallocate it toward searches that actually book.
No fluff, no 30-slide deck. Four clear steps from discovery to ongoing optimization with you approving every major change.
15 minutes. We learn your service area, average job value, current spend, and what a booked job is worth to you. We also check if you are a fit we turn away accounts we cannot improve.
We record a Loom video teardown of your actual account: wasted search terms, geo leaks, tracking issues, and bidding mistakes. You get 3 immediate fixes you can apply even if we never work together.
If you move forward, we rebuild what is broken: keywords, negatives, campaigns, geo, tracking, and ad copy. No generic templates everything mapped to your service types and neighborhoods.
Weekly search term cleaning, bid adjustments based on real bookings, and a simple report that shows cost-per-booked-job not vanity metrics. Month-to-month, cancel anytime.
Pricing is quoted per account after the free audit, based on current ad spend and account complexity there's no flat published rate because a $1,500/month account and a $15,000/month account need very different levels of work. What's consistent: work is billed month-to-month with no long-term contract, so a cleaning business can leave if the results stop justifying the cost.
Works only with cleaning businesses already knows the keywords, seasonality, and buyer language
Direct access to the person managing the account
Transparent, no agency markup layered on top
Month-to-month
Often manages accounts across many unrelated industries
Frequently routed through a junior account manager
Often bundled into retainers with less visibility into what's being paid for
Often locked into longer minimum terms
It fixes the four most common ways cleaning businesses waste ad spend: keywords that attract non-buyers, geographic targeting that reaches people too far away to book, ad schedules that run when no one can answer calls, and missing conversion tracking that leaves Google optimizing toward the wrong signal.
Yes. It’s a genuine review of the account with no obligation to hire afterward. It’s offered free because it’s the fastest way to demonstrate how the account is being evaluated, rather than just describing the process.
Google Ads needs time to gather enough conversion data before decisions are reliable typically a few weeks per major change. I’ll give you a realistic timeline specific to your account during the audit rather than a generic number, since it depends on your current spend and conversion volume.
Both. The audit identifies what’s wrong. Ongoing management means building, running, and continuously optimizing the campaign itself, keywords, negatives, bidding, ad copy, and conversion tracking. Landing pages and lead follow-up automation are separate services if you need them, so you only pay for what your account actually requires.
The audit still works as a second opinion it’ll show you exactly what your current setup is and isn’t doing, with no pressure to switch. Some people use it just to hold their current agency accountable.
No. Work is month-to-month.
Both. Keyword strategy and targeting differ between the two, and that split is part of what the audit evaluates.
A review of your current keyword targeting, wasted spend sources, conversion tracking setup (or lack of it), and landing page match plus a short breakdown of the 2-3 highest-impact fixes.
No. Cleaning businesses anywhere are welcome to reach out. Strategy always gets built around the specific market a business operates in local search volume, seasonality, and competition rather than a one-size-fits-all approach.
Get a free Loom teardown of your Google Ads account. See where budget is leaking and what to fix in the next 7 days. No pitch, no contract.
