Discovery Call
We discuss your cleaning business, current Google Ads setup, goals, and problems.
You’re probably feeling one or more of these right now:
Your ads get clicks from people searching "how to clean" not "cleaning service near me." You pay for zero-intent traffic.
You're getting quote requests, but they want residential rates for commercial jobs. Wrong audience, wrong budget.
Your ads show to people 30 miles away who'll never book a regular cleaner. You're funding the wrong postcodes.
Competitors are bidding on your business name and stealing your repeat customers right from Google search.
I don't force every business into the same package. I identify what is actually limiting your Google Ads performance and recommend only the services your business needs.
I manage and optimize your Google Ads campaigns, including targeting, keywords, search terms, bidding, budgets, ads, and conversion-focused improvements.
Automate your lead follow-up. Set up workflows that respond to leads instantly, qualify them, and route them to your team.
Know which ads actually drive booked jobs. I set up conversion tracking for Google Ads and Facebook so you see the real ROI.
Your landing page is where leads convert to calls. I design pages optimized for cleaning businesses clear CTAs, fast load times.
"Cleaning" as a keyword pulls in searches for supplies, DIY tips, and job listings not customers ready to book.
Calls and form-fills get counted, but nothing connects back to which ones became paid jobs. Google keeps optimizing for the wrong signal.
Paid traffic lands on a generic homepage instead of a page built for the exact service someone searched so they bounce before booking.
Campaigns spend 24/7 even though leads only convert when someone's actually available to pick up the phone.
A simple, transparent process from discovery to results
We discuss your cleaning business, current Google Ads setup, goals, and problems.
I review your existing Google Ads account, targeting, keywords, conversion tracking, and landing-page experience. You receive the key problems and highest-priority opportunities.
If you want help implementing the recommendations, I can manage the Google Ads work and, when needed, set up conversion tracking, landing pages, or lead follow-up automation.
For clients who choose ongoing Google Ads management, I monitor performance, make optimization decisions, and report on leads, booked jobs, ad spend, and ROI.
I focus exclusively on cleaning businesses, so my approach is built around the search behavior, services, lead quality, and advertising challenges common to residential and commercial cleaning companies.
Agency results without agency markups. You see exactly what you're paying for and exactly why. No hidden fees.
I optimize for phone calls booked not clicks or impressions. Your booked jobs are the only metric that counts.
Month-to-month after you see the plan. If it's not delivering, you're not locked in. Simple as that.
You work directly with me not a junior account manager. I'm the one making decisions and implementing changes.
Book a free 30-minute strategy call. We'll review your current setup and identify the biggest opportunities to improve your results.
If you’re a cleaning business (residential or commercial) already spending money on Google Ads and you’re not sure it’s working or you know it isn’t and can’t tell why this is built for you. If you’re not running Google Ads yet at all, the free audit isn’t the right first step; a strategy call is better so we can talk about whether Google Ads is the right channel before spending anything.
Yes. The audit is a genuine look at your account with no obligation to hire me afterward. I offer it free because it’s the fastest way to show how I actually think about an account, not just tell you about it.
Google Ads needs time to gather enough conversion data before decisions are reliable typically a few weeks per major change. I’ll give you a realistic timeline specific to your account during the audit rather than a generic number, since it depends on your current spend and conversion volume.
I offer both, but they are different services. The free audit is a one-time review that identifies problems and opportunities. Ongoing Google Ads management is a paid service where I implement changes, monitor performance, and continuously optimize campaigns.
The audit still works as a second opinion it’ll show you exactly what your current setup is and isn’t doing, with no pressure to switch. Some people use it just to hold their current agency accountable.
No. Work is month-to-month. If I’m not delivering, you’re not locked in that’s on me to keep earning.
Both. The keyword strategy and targeting differ between the two, which is part of what the audit looks at.
A review of your current keyword targeting, wasted spend sources, conversion tracking setup (or lack of it), and landing page match plus a short breakdown of the 2-3 highest-impact fixes.
Yes. Everything I do campaign management, conversion tracking, landing pages, lead automation. During the audit, I’ll flag anything specific to your local market, like search volume or seasonality, so strategy still fits where you actually operate.
